About us — since 1991
Since 1991, Choice Analytical has supplied laboratory standards, certified reference materials (CRMs), consumables and instrumentation to laboratories across Australia, New Zealand and Asia. We support laboratories in mining, environmental, water, food, research and industrial sectors, helping them achieve accurate, consistent and compliant analytical results.
Our product range spans four core areas: Standards — including ICP, IC and AAS standards; CRMs — covering metal alloys, oil, geological, coal and water reference materials; Consumables — from tubing and silicaware to XRF cups, ICP/ICP-MS parts, crucibles and PFA labware; and Instrumentation — including acid purification systems and sample digestion equipment.
Behind this range sits a network of over 80 specialist manufacturers worldwide, many of whom we’ve partnered with for decades — relationships that give our customers reliable access, consistent supply and the technical depth few local suppliers can match.
In 2025, Choice Analytical joined Salima Holding, a Sydney-based Australian company with a diversified portfolio of businesses delivering technical products and services to industrial markets. This partnership strengthens our supply capabilities and ensures long-term continuity of service, while our focus remains the same: getting laboratories the right standard, on time, every time.
Our customers rely on us because we combine technical expertise with responsive local service. We understand the importance of quality, accuracy and timely delivery, and we work closely with laboratories to provide dependable solutions that support their daily operations.
Our commitment remains simple: to supply trusted laboratory products with prompt service, practical expertise and long-term customer support.
